The Why and How to a Proven Winners® Destination
"Proven Winners has a vast selection of inventory, which helps us provide our customers with a wide selection of plants. Our customers and staff have benefited from Proven Winners educational handouts."
Chris
Redmond’s Garden Center
"The Proven Winners location within our store works so well because we have a go to spot offering the items customers see in Proven Winners ads and online."
Lisa
Wojo’s Garden Splendors
"We love all the great perennials coming out of the PW program. We do not need to second guess the quality or performance on new perennials, we know that each introduction is going to be a good performer."
Benjamin
Down to Earth Garden Center
What can a Proven Winners® Destination do for You?
Creating a space devoted to Proven Winners shows the trust your business has in the brand. When customers see this trust, they respond by spending time in the destination and purchasing those products. So far, every retailer who has invested in a Proven Winners Destination in their store has seen growth in sales of Proven Winners plants and products.
Four Steps Toward a Destination
1. Certify Your Business
If you are not already taking advantage of Proven Winners free training course, this is a must to get started. Completing certification will not only help to educate your staff on new Proven Winners plants and hot consumer topics, it will also grant your business a listing on Proven Winners website. (And did we mention that Proven Winners will pay for a pizza party for all certified retailers?)
For more details, visit www.provenwinners.com/professionals/retailers/certification
2. Merchandise the Destination
Proven Winners Destinations are not an “out of the box” kit. Each Destination is customized to your store to stay authentic to the brand you’ve built. Our team will make recommendations and work with the space you have available.
To help incorporate Proven Winners into your store’s image, various POP resources are available, including options that can be printed with your logo. For more details, visit www.provenwinners.com/pop
Stock
Semi-Custom
Custom
3. Stock It with the Best (And Keep It Stocked)
Each year Proven Winners National Plants of the Year™ program becomes the focus of a nationwide marketing campaign and each year we see spikes in consumer interest for these plants with record sales. Make sure you have these plants and other key varieties.
View this year’s collection at www.nationalplantoftheyear.com
4. Partner with Us
Let our expertise be your advantage. We will gladly help you through every stage of setting up a Destination and ensure you receive every benefit Proven Winners has to offer. We can help you with any questions you may have and help you past roadblocks that we have seen in the past.
Before and After at Timothy's Center for Gardening
Before
After.
Here is the same space dressed up with the inclusion of post-wraps, signage, and finished Proven Winners product.
"Proven Winners has a vast selection of inventory, which helps us provide our customers with a wide selection of plants. Our customers and staff have benefited from Proven Winners educational handouts."Chris
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"The Proven Winners location within our store works so well because we have a go to spot offering the items customers see in Proven Winners ads and online."Lisa
|
"We love all the great perennials coming out of the PW program. We do not need to second guess the quality or performance on new perennials, we know that each introduction is going to be a good performer."Benjamin
|
What can a Proven Winners® Destination do for You?
Creating a space devoted to Proven Winners shows the trust your business has in the brand. When customers see this trust, they respond by spending time in the destination and purchasing those products. So far, every retailer who has invested in a Proven Winners Destination in their store has seen growth in sales of Proven Winners plants and products.
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1. Certify Your BusinessIf you are not already taking advantage of Proven Winners free training course, this is a must to get started. Completing certification will not only help to educate your staff on new Proven Winners plants and hot consumer topics, it will also grant your business a listing on Proven Winners website. (And did we mention that Proven Winners will pay for a pizza party for all certified retailers?) For more details, visit www.provenwinners.com/professionals/retailers/certification |
2. Merchandise the DestinationProven Winners Destinations are not an “out of the box” kit. Each Destination is customized to your store to stay authentic to the brand you’ve built. Our team will make recommendations and work with the space you have available. To help incorporate Proven Winners into your store’s image, various POP resources are available, including options that can be printed with your logo. For more details, visit www.provenwinners.com/pop StockSemi-CustomCustom |
3. Stock It with the Best (And Keep It Stocked)Each year Proven Winners National Plants of the Year™ program becomes the focus of a nationwide marketing campaign and each year we see spikes in consumer interest for these plants with record sales. Make sure you have these plants and other key varieties. View this year’s collection at www.nationalplantoftheyear.com |
4. Partner with UsLet our expertise be your advantage. We will gladly help you through every stage of setting up a Destination and ensure you receive every benefit Proven Winners has to offer. We can help you with any questions you may have and help you past roadblocks that we have seen in the past. |
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Before |
After.Here is the same space dressed up with the inclusion of post-wraps, signage, and finished Proven Winners product. |
